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NUBY® TAKES ON THE KING OF FIGHTERS CHALLENGE!

LOS ANGELES, CA — December 17, 2003— Nuby® Technology, the manufacturer of the hottest video game and handheld accessories, announced today that it will release a THE KING OF FIGHTERS Arcade Stick for the PlayStation2 computer entertainment system. The officially licensed Arcade Stick will ship to retail in December, closely following the release of a special PlayStation®2 THE KING OF FIGHTERS 2000/2001 combo pack from SNK NEOGEO USA CONSUMER CORPORATION, and in time for the holiday season.

“We wanted to develop an Arcade Stick specifically for the avid KOF gamers,” said Paul Chen, president and COO of Nuby® Technology. “This series of cult fighting games has a following unto itself. This product will bring players all of the features they need to control their character and successfully overpower their enemies. We feel it compliments the game, thus enhancing the overall gaming experience.”

“The Arcade Stick is a great way to get the most out of arcade-style fighting games like THE KING OF FIGHTERS,” said Ben Herman, president of SNK NEO GEO CONSUMER CORPORATION. “For the avid base of fans out there this is a must-have.”

While specifically designed for THE KING OF FIGHTERS series, the Arcade Stick is compatible with most video games. It offers the same weighty grip, control and full button layout of an actual arcade joystick, bringing arcade-style game play home. Thoroughly tested, the Arcade Stick has an ergonomic design, a turbo feature for shoot ‘em up style games and an advanced macro programmable function. THE KING OF FIGHTERS Arcade Stick will have a suggested retail price of $39.99.

About Nuby® Technology LLC Nuby® Technology LLC, headquartered in Los Angeles, CA, is a leading manufacturer and designer of video game accessories for major gaming systems including the PlayStation®2 Entertainment System, Nintendo® GameCube®, Game Boy Advance® and Microsoft Xbox™. Nuby® has been very dedicated to its customers, and has earned a wide recognition by focusing on setting high quality standards, innovative designs, product research and development, and excellent customer service. For more information visit us at www.nubytech.com.

About SNK NEOGEO USA CONSUMER CORPORATION Over the past 15 years, SNK has published classic arcade titles such as THE KING OF FIGHTERS, BASEBALL STARS, METAL SLUG, SAMURAI SHODOWN, and FATAL FURY on a wide variety of home gaming and handhelds systems. In June 2003, SNK opened SNK NEOGEO USA CONSUMER CORPORATION in Wall, New Jersey to again publish arcade classics on the current home and portable gaming systems. You can find more information about SNKNEOGEO USA CONSUMER CORPORATION games at http://www.snkneogeousaconsumer.com 

THE KING OF FIGHTERS is a registered trademark of SNK PLAYMORE CORPORATION.