Lowrider Goes Gold

Buffalo, New York (November 10, 2003) - Get ready to hit the switches. Lowrider, the rhythm-action video game featuring classic and competitive lowrider cars, has gone gold and will ship to stores November 18, exclusively for the PlayStation®2 computer entertainment system, Jaleco Entertainmentä announced today.

Lowrider simulates the American phenomenon of lowriding culture by giving gamers the ability to purchase and upgrade cars, install major hydraulics and choose detailed artistry to compete against other vehicles in hops, dances and cruise shows. Lowrider enables single and multi-players to compete in tournament and street events in five U.S. cities. Lowrider offers an authentic experience with 18 customizable vehicles, 18 categories of car upgrades, and a custom paint tool for personalized hood ornamentation. Drive through the Golden Days mode to begin a career in lowriding or dive into the Arcade Kings mode for immediate lowriding action.

The Lowrider soundtrack includes the current smash hit, "Get Low," by award-winning crunk artists Lil' Jon & the East Side Boyz featuring The Ying Yang Twins from TVT Records. Enter the "Get Lowrider" contest for a chance to win cash toward a complete video game system, a copy of Lowrider signed by Lil' Jon & The East Side Boyz, a signed copy of their certified Platinum album, "Kings of Crunk," a signed copy of their upcoming CD/DVD, "Part II," and an autographed copy of the Ying Yang Twins' latest CD, "Me and My Brother."  For more information, visit www.jaleco.com/lowrider.

Lowrider is rated "T" for Teen and is developed by PCCW-Japan and published by Jaleco Entertainment.

About Jaleco Entertainment

Jaleco Entertainment (www.jaleco.com) is a premier publisher of interactive software entertainment for console systems, PC, and online gaming. With a team that blends highly experienced individuals from the gaming industry and fresh new talent, the company is committed to developing original intellectual property and cutting edge gaming titles. Jaleco Entertainment is based in Buffalo, New York, with European headquarters in London, England. Jaleco Entertainment maintains development studios in Boulder, Colorado, and Tokyo, Japan. Jaleco Entertainment is a wholly owned subsidiary of PCCW Japan. The company employs more than 200 people worldwide.

About TVT Records

Headquarted in New York City, TVT Records is the home for the current number one selling independent album,

KINGS OF CRUNK, in the country. The powerhouse indie label released Ying Yang Twins' third album, ME & MY BROTHER on September 16. In January of 2003, TVT Records was recognized by Billboard Magazine and Soundscan as the #1 independent record company for the second year in a row.