August 29, 2006

DANCE FACTORY GROOVES INTO STORES

New PlayStation 2 Dance Video Game Allows Players To Use Their Own Music Collection As A Soundtrack

Dance Factory, the only dance mat video game that creates moves from any music CD, is now available at retail outlets nationwide exclusively for the PlayStation®2 computer entertainment system, Codemasters announced today.

Dance Factory is a one-of-a-kind dance mat game that is infinitely expandable and customizable, and can even help players lose weight. Thanks to innovative and unique beat recognition technology, Dance Factory creates dance steps from any piece of music in gamer’s entire CD collection – all genres and artists. The game scans the track and generates a dance pattern to which players can groove. As other dance games have fixed song lists, Dance Factory is the next step in the evolution of dance mat games – truly combining gaming with a player’s personal taste in music for the fist time ever.

With Dance Factory, players not only pick the tune but also can lay down their own moves in the game’s Recorder mode, where the game records players’ own dance, which can be saved for prosperity.

When used in conjunction with an EyeToy USB Camera (for PlayStation®2), Dance Factory adds hand icons to the stream of directional arrows -- as well as dancing, players will also have to “disco point” at certain parts of the song. On the Expert setting, the challenge becomes even greater.

For the health conscious, Dance Factory offers an intense Fitness mode. Players input their weight, and the game calculates how many calories they are burning as they play. The interface will also tell gamers how far they would have had to run or swim to achieve the same result.

Dance Factory’s Creature mode provides dancing monsters to groove along with. How well they dance depends on players’ own step-matching skills. Good dancers will have the monsters tearing up the dance floor, racking up points along the way. With points, players can accessorize the monsters with adornments and even special dancing powers. No other dance mat game has visuals that are so reactive to the player’s abilities (or little monsters).

Dance Factory is now available in stores exclusively for PlayStation 2. More information and videos can be found at www.codemasters.com/dancefactory

"PlayStation" and the "PS" Family logo are registered trademarks of Sony Computer Entertainment Inc. EyeToy is a trademark of Sony Computer Entertainment Europe. Requires PlayStation 2 computer entertainment system (sold separately).

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