AUG 21,2001

TDK Mediactive Announces New Gold Date for ``PRYZM Chapter One: The Dark Unicorn''; Fantasy Action Title for the PlayStation 2 Now Scheduled for March 2002

CALABASAS, Calif.----Aug. 21, 2001--TDK Mediactive, Inc. (OTC:TDKM.OB), a global publisher of entertainment software, announced today that "PRYZM(TM) Chapter One: The Dark Unicorn(TM)" is now scheduled to ship for the PlayStation(R)2 computer entertainment system in March 2002. The action-filled fantasy game features Pryzm, a powerful unicorn, and Karrock, a giant troll, who form a reluctant alliance to drive back an evil plague and heal the inhabitants of their land.

"We are intent on our mission to create quality products," said Vincent Bitetti, chief executive officer of TDK Mediactive. "`PRYZM' is one our first original titles, and one we are deeply committed to. We are rescheduling the release date for the game in order to raise the quality bar for PRYZM and maintain the high standards associated with the TDK name. Digital Illusions, the title's developer, will work closely with us to produce a very competitive and compelling game. The title will ship before the end of our fiscal year."

Patrick Soderlund, CEO of Digital Illusions, added, "TDK and Digital Illusions are fully committed to creating a lavish fantasy game that reflects both companies' vision for the title." He continued, "We value our relationship with TDK Mediactive as they understand the nuances of the video game business and we are looking forward to a long and fruitful relationship."

About TDK Mediactive, Inc.

Southern California-based TDK Mediactive, Inc. is a global publisher of high quality entertainment software for current and next generation videogame systems. The Company's games are based on original and licensed content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America, DreamWorks SKG, Universal Studios, The Harvey Entertainment Co., New Line Cinema, Signatures Network, and others.

TDK Mediactive is part of TDK Corporation's global effort to expand its offerings to consumers of entertainment-oriented products. More information about TDK Mediactive and its products is available at www.tdk-mediactive.com.

This release contains forward-looking statements. These statements are subject to certain risks and uncertainties that could cause actual results to differ materially from those anticipated in the forward-looking statements. Readers should not place undue reliance on forward-looking statements, which reflect management's view only as of the date hereof. The Company undertakes no obligation to publicly revise these forward-looking statements to reflect subsequent events or circumstances. Readers should carefully review the risk factors described in the documents the Company files from time to time with the Securities and Exchange Commission.

Note to Editors: PRYZM(TM) & (c) TDK Mediactive, Inc. All characters and related indicia are trademarks of and copyrighted by TDK Mediactive, Inc. PRYZM Chapter One: The Dark Unicorn(TM) & (c) 2001 TDK Mediactive, Inc. All Rights Reserved. PlayStation is a registered trademark of Sony Computer Entertainment Inc.

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