TDK MEDIACTIVE SHIPS PRYZM: THE DARK UNICORN
High Fantasy PlayStation 2 Title Reaches Store Shelves at $19.99

CALABASAS, Calif. – June 11, 2002 – TDK Mediactive, Inc. (OTC: TDKM.OB), a global publisher of interactive entertainment software, announced today that its original fantasy title for the PlayStation®2 computer entertainment system, Pryzm Chapter One: The Dark Unicorn, has shipped to retail outlets nationwide at the breakthrough suggested launch price of $19.99.

"With an impulse price point of $19.99, Pryzm delivers a Tolkien-inspired fantasy adventure to the mass market,” stated Stefan Serwe, vice president, global marketing for TDK Mediactive. "PlayStation 2 system gamers everywhere will be able to enter this magical, mystical world at a price that won’t leave them spellbound.”

Developed by CE Digital Illusions Canada, Pryzm Chapter One: The Dark Unicorn is a fast-paced, gothic fantasy action/adventure game that thrusts players into a world of Elves, Nymphs, Gnomes and Trolls. In this first and third person title the player assumes the roles of Pryzm, a noble young unicorn, and Karrock, a powerful troll mage, as they seek the cause of a plague of corrupt magic that has blighted the lands and hideously deformed the inhabitants.

In their travels the unlikely duo unleash their formidable magic powers to reverse the corruption and battle plague-infected mutants.

About TDK Mediactive, Inc.
Southern California based TDK Mediactive, Inc. is a global publisher of high quality interactive entertainment software for the PlayStation®2 computer entertainment system, PS one game console, Xbox‘ video game system from Microsoft, and the Nintendo GameCube , Game Boy® Advance and Game Boy® Color systems.  The company also publishes titles for personal computers via a co-publishing agreement with Activision Value, a subsidiary of Activision, Inc. The company's games are based on licensed and original content derived from major motion pictures, video franchises, popular literature and popular culture. TDK Mediactive has exclusive technology and content licenses with Sony Computer Entertainment America Inc., Microsoft Corporation, Nintendo of America Inc., DreamWorks SKG, Vivendi Universal Studios, Mattel, Inc., Classic Media, R&S trading, BKN International, DC Comics, Hallmark Entertainment Distribution LLC, BDSP Inc., The Jim Henson Company, General Motors Corporation, Infogrames Interactive, Inc. and others.

TDK Mediactive is 73% owned by TDK USA Corp., and is part of TDK Corporation's (NYSE: TDK) global effort to expand its offerings to consumers of entertainment-oriented products.  More information about TDK Mediactive and its products is available at  www.tdk-mediactive.com.

PRYZM   & © TDK Mediactive, Inc.  All characters and related indicia are trademarks of and copyrighted by TDK Mediactive, Inc.  PRYZM Chapter One: The Dark Unicorn TM & © 2002 TDK Mediactive, Inc.  All Rights Reserved. Developed by CE Digital Illusions Canada, Inc.  Tools & Technology © CE Digital Illusions Canada, Inc.

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