BAM! ENTERTAINMENT TO BRING ACTION ADVENTURE GAME WAY OF THE SAMURAI TO THE PLAYSTATION® 2

The Developer Of The First Two Tenchu Titles Partners With BAM! To Bring A Compelling Samurai Fighting Game To An American Audience

San Jose, Calif. (February 27, 2002) – BAM! Entertainment (Nasdaq: BFUN) today announced that it will publish Way of the Samurai for the Sony PlayStation 2. Way of the Samurai, a 3D action-adventure game, is a weapons-based combat game with an interesting story element that follows a sizeable cast of characters. Called Samurai in Japan, the game was released in Japan on February 7 and was the number one selling title in Japan that week (according to the Dengeki Console Game Ranking Top 50).

Way of the Samurai is being developed by Japan-based Acquire, the developer of the first two titles in the acclaimed Tenchu series, and will ship later this spring.

“We were extremely pleased to get the opportunity to work with Acquire to publish Way of the Samurai,” said Bernard Stolar, President and Chief Operating Officer of BAM! Entertainment. “Considering Way of the Samurai’s amazing style, dynamic story and incredible depth of gameplay, it is entirely possible we could have a sleeper hit on our hands this summer.”

Way of the Samurai places the player in the midst of a feudal Japan as warring factions vie for control of a country. The year is 1878. The collapse of the Tokugawa Shogunate and the rise of the Meiji Restoration Era have brought an end to the age of samurai. Born to a time that no longer needs or welcomes them, these samurai are a far cry from the heroes and legends that preceded them. This is a story of the Way of the Samurai in their final days. These are turbulent times. At Rokkotsu Pass, three groups wrestle for power and into this conflict comes our hero, who quickly is swept up into their battles.

In this period-based action-adventure, the story is determined by the player's actions, each decision and action affecting the outcome of the game. Deception and betrayal are tools to be used at will, with sudden, swift combat the final deciding factor. As the samurai, the player will be able to fight enemies in a dynamic 3D environment. Each character in the game has a different fighting style dependant on their sword type and with more than forty types of swords and 200 different fighting techniques, incredibly realistic one-on-one duels make Way of the Samurai the ultimate samurai adventure game.

About BAM! Entertainment, Inc.

This release contains statements that are “forward-looking statements” within the meaning of the Private Securities Litigation Reform Act of 1995. These statements are based on current estimates and projections about BAM! Entertainment’s business, which are derived in part on assumptions of its management, and are not guarantees of BAM! Entertainment’s future performance, as such performance is difficult to predict. Therefore, actual outcomes and results may differ materially from what is expressed or forecasted in such forward-looking statements due to numerous factors. Such factors include, but are not limited to those described in the final prospectus dated November 14, 2001 relating to the initial public offering of BAM! Entertainment, which was filed with the U.S. Securities and Exchange Commission. Readers of the release are referred to this filing. BAM! Entertainment does not intend to update any of these forward-looking statements after the date of this release.

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