News
Maximo: Ghosts to Glory Now Available
CAPCOM'S NEW HERO MAXIMO LAUNCHES IN MAXIMO™:
GHOSTS TO GLORY WITH A MULTI-MILLION DOLLAR MARKETING CAMPAIGN
SUNNYVALE, Calif. - February 12, 2002 - Capcom®, a leading worldwide developer
and publisher of console video games, today announced the release of Maximo:
Ghosts to Glory, an all new 3-D action adventure game for the PlayStation®2
computer entertainment. An original creation and collaborative effort between
Capcom Digital Studios and Capcom Japan, Maximo: Ghosts to Glory is inspired by
Capcom's immortal Ghosts'N Goblins series. Maximo players will delight in
reliving many classic features from the series and relish the humorous gameplay
of five challenging worlds. The launch of Maximo: Ghosts to Glory is backed with
a multi-million dollar marketing campaign that includes television advertising,
a nationwide radio promotion, print advertising, public relations,
point-of-purchase support and demo disk program reaching more than 3.5 million
consumers. Total impact of the campaign is well over a billion impressions.
Maximo carries a "T" rating from the Entertainment Software Rating Board.
"Maximo: Ghosts to Glory is a fun game with massive consumer appeal," said Todd
Thorson, director of marketing, Capcom Entertainment. "Maximo is the result of a
unique combination of amazing development talent: a brilliant musical score,
incredible graphics and artwork design from one of Japan's most popular artists.
However, the real essence and success of the game is the emphasis on gameplay
first and foremost. The game has already received critical acclaim from the
trade, press and consumer communities. We are thrilled to have another hit on
our hands."
Capcom's marketing campaign includesa national television campaign on network
prime, syndication and cable that kicks off at February launch. A nationwide
radio promotion in the top 30 markets runs from February 18 to March 1. A
multi-tiered print advertising campaign runs in dedicated video game
publications and consumer magazines such as Mad magazine and D.C. Comics. The
point-of-purchase materials created include standees, posters, register wraps,
counter cards and in-store videos. Custom-made Maximo T-shirts, action figure
and Ghost'N Goblins inspired boxer shorts act as pre-sell incentives. A line of
strategy guides will be available at launch.
In Maximo: Ghosts to Glory, players control the fate of the gallant hero Maximo
who returns home to find his kingdom in shambles. Notonly is the countryside
filled with hordes of the roaming undead, thanks to his once trusted advisor
Achille, but the scoundrel has imprisoned four beautiful sorceresses and forced
Maximo's beloved, Sophia, to marry him. Maximo must also confront the GrimReaper
himself as Achille's actions create havoc resounding throughout the underworld.
Presented in a playful setting, Maximo must rescue the four sorceresses, restore
good to the kingdom, kick Achille's butt and get back his girl.
Players in Maximo: Ghosts to Glory will enjoy:
· More than 40 special abilities, moves and power-ups to discover!
· Dynamic Changing Environments - With Achille's drill breaking up the land, the
game playfields rise, fall, and collapse creating skill based challenges and
obstacles.
· Progressive Character Customization - Each player can customize his character
with new skills, abilities and weapons based on player preferences. A wide
variety of skill and weapon upgrades are available as Maximo progresses through
the game.
· Unique Continue System - Players must collect spirits to earn 'death coins'
that can be used to pay off the Grim Reaper and gain continues.
· Full 3D Worlds - Maximo lives and fights in an expansive, fully realized 3D
polygonal world. Level design allows for true 3D movement and interaction.
· Art Developed by Famed Artist - All of the game characters were designed by
Susumu Matsushita, one of Japan's leading artists.
· Classic Game Play - Maximo is a return to the classic thinking in game play
design. It's simple, fun and highly addictive and can be enjoyed by players of
all ages.
· Challenge Stages - Advanced players can gain additional challenge stages,
rewarding the player with new game play and added abilities.
· Tutorial System -The action doesn't stop in order to teach new players how to
play. Players will be instructed as the game progresses.
· All powerful and resourceful shield - Maximo's shield can be used to defend
Maximo, thrown like a weapon or powered up in many ways including attracting
lightning to creating tornadoes, calling a meteor storm from the sky, or
transforming the shield into a flaming blade to slice through enemies.
· Maximo's appearance changes as the game progresses - At different times,
Maximo maybe outfitted to wear a helmet or earn new armor, be magically
transformed into "old man Maximo," "baby Maximo," or even find himself stripped
down to his underwear after losing his armor.
Capcom Entertainment, headquartered in Sunnyvale, California, isa wholly owned
subsidiary of Capcom Co., Ltd. A leading force in the multi-billion dollar
interactive entertainment industry, Capcom's legacy spans 22 years of
entertaining video gamers. Capcom develops, markets, and distributes home video
games forthe PlayStation® game console, PlayStation®2 computer entertainment
system, and Nintendo® GameCube, and Xbox™ video game systems, Game Boy® Color
and Game Boy® Advance Systems, and coin-operated games. Worldwide recognizable
product lines include the Resident Evil, Street Fighter, Mega Man, Breath of
Fire and Onimusha series. Headquartered in Osaka, Japan, the company also has
offices in Tokyo, Hong Kong, London, and Sunnyvale, California. The company is
publicly traded on the Tokyo Stock Exchange codenumber 9697.
###
Capcom, Street Fighter and Resident Evil are registered trademarks of Capcom
Co., Ltd. Maximo, Onimusha, Mega Man and Breath of Fire are trademarks of Capcom
Co., Ltd. © Capcom Co., Ltd. 2001 All rights reserved. Character by © 2001
Susumu Matsushita Company/Master Licensor Dream Ranch Inc. "PlayStation" and the
"PS" Family logo are registered trademarks of Sony Computer Entertainment Inc.
Nintendo, Game Cube, Game Boy and Game Boy Advance are trademarks of Nintendo.
Xbox and Microsoft are trademarks of Microsoft Corp. All rights reserved. All
other marks are the property of their respective holders.

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