Prima Games is unveiling a new retail promotion tied to Capcom's Maximo: Ghosts to Glory videogame

Listed below are the details:

WHAT:

Free boxer shorts with the purchase of Capcom's PlayStation 2 action  title, Maximo: Ghosts to Glory and the accompanying strategy guide from Prima Games. The heart and cow imprinted boxers will bring gamers even closer to the Maximo experience!

WHERE AND FOR HOW LONG?

Electronic Boutique and Gamestop retail outlets will offer the  promotion throughout North America while supplies last. EB will be  giving away boxers with red heart imprints while Gamestop will offer cow imprints.

WHEN:

Both outlets will kick off the promotions this week. Gamers can get more details on the retailers Web sites.

ABOUT PRIMA:

Prima Games, a division of Random House Inc., is the world's leading  publisher of strategy guides for computer and console video games, with  more than 900 titles published and over 50 million guides in print.

ABOUT MAXIMO:

Maximo: Ghosts to Glory is a new 3-D action adventure game for the  PlayStation 2. In this original creation from Capcom, players control  the fate of the gallant hero Maximo who returns home to find his  kingdom in shambles. Not only is the countryside filled with hordes of  the roaming undead thanks to his once trusted advisor Achille, but the  scoundrel has imprisoned four beautiful sorceresses and forced Maximo's  beloved, Sophia to marry him. Maximo must even confront the Grim Reaper  himself as Achille's actions create havoc resounding throughout the  underworld. Presented in a playful setting, Maximo must rescue the four  sorceresses restore good to the kingdom, kick Achille's butt and get  his girl back.