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BradyGames Grand Theft Auto(r): Vice City Strategy Guide tops charts with record-breaking sales
INDIANAPOLIS - Jan. 2, 2003 - Good things come in pairs. This holiday season, there's an undeniable buzz surrounding the video game industry - specifically around two hot products. One is the Grand Theft Auto: Vice City game, and the other is the game's partner in crime, BradyGames' strategy guide.
Rockstar's Grand Theft Auto: Vice City is the hottest selling title this holiday season. However, it's not the only thing surpassing all expectations for success. BradyGames' Grand Theft Auto: Vice City Official Strategy Guide has proven itself as an essential resource to explore every aspect of the game, and has been the top-selling strategy guide since its release. During October, the strategy guide sold a record-breaking 183,000 units, accounting for over a third of all guides sold for the month, according to data compiled by NPDFunworld TRSTS Video Games Service, the industry's leading provider of market information. In addition, this strategy guide achieved the top spot within a one-week period.
The Grand Theft Auto: Vice City strategy guide again took the number one position in the Top 100 guides in November. In fact, BradyGames published the three top-selling video guides during November, giving the company a dominating 61 percent market share in the video game guide sector and a 51 percent market share in the video and PC guide category combined.
"While the sales of this strategy guide are a tremendous feat, they don't end there. BradyGames has grown YTD 2002 over 82% in revenue compared to the same time period last year, according to NPDFunworld," said David Waybright, publisher of BradyGames. "To say that we're pleased with the sales of this guide would be an understatement. We knew this title had big potential; we just didn't know how big."
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The Grand Theft Auto: Vice City Official Strategy Guide (ISBN 0-7440-0194-3) is available at local electronics, book and software retailers for $14.99 US / $21.99 CAN / £9.99 Net UK. It is also available for purchase online at
http://www.bradygames.com.About Take-Two Interactive Software
Headquartered in New York City, Take-Two Interactive Software, Inc. is an integrated global developer, marketer, distributor, and publisher of interactive entertainment software games and accessories for the PC, PlayStation(r), PlayStation(r)2, Xbox(tm), Nintendo GameCube(tm) and Nintendo Game Boy Advance. The Company publishes and develops products through its wholly owned subsidiary labels: Rockstar Games, Gotham Games, Gathering of Developers, Joytech and Global Star. The Company maintains sales and marketing offices in Cincinnati, New York, Toronto, London, Paris, Munich, Vienna, Copenhagen, Milan, Sydney, Amsterdam and Auckland. Take-Two's common stock is publicly traded on NASDAQ under the symbol TTWO. For more corporate and product information please visit our website at
www.take2games.com.ABOUT BRADYGAMES
Strategy guides have become an essential part of the high-tech world of gaming, and BradyGames delivers everything gamers need to win - comprehensive tips, strategies, cheats, and more! BradyGames creates strategy guides for the most anticipated games. Each guide takes on the unique look and feel of the game it supports while providing every piece of essential information. BradyGames' talented team of authors and editors cover every aspect of the game to provide the most detailed information available.
BradyGames, an imprint of the Pearson Technology Group, is a leader in the gaming world. BradyGames' guides feature quality and excellence comparable to each game they cover. With top-notch strategy guides and exclusive partnerships, BradyGames is on the path to an even more successful future. For the latest hints and cheats, visit
www.bradygames.com and Take Your Game Further(r).
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